Defining the product model, core workflow, and scope for a multi-client L&D experience
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Before I touch a flow or a screen, I want to know what the experience is supposed to change, for the people using it and for the business behind it.
Most of my recent work has been in AI career products, which has me thinking constantly about guidance, trust, and how people move through uncertainty.
What I keep coming back to is the emotional layer under product behavior: why people hesitate, what makes advice feel like it’s actually for them, and how words like “personalization” or “confidence” quietly steer what a team ends up building.
I do my best work on thoughtful, fast-moving teams, where questions are welcome and design is part of figuring out what the product should become.